Social Innovation of New Ventures : Achieving Social Inclusion and Sustainability in Emerging Economies and Developing Countries

This book provides insights into how new ventures in emerging economies and developing countries generate social innovation. It showcases new forms of business and how they are different from traditional business models. With increasing drive for innovation in emerging markets and lack of knowledge of how these markets work, this book enriches existing literature by looking at how such businesses in developing economies break new ground in a daunting, resource constrained environment. The book examines successful individual entrepreneurs, social relationships, product innovation, processes, systems and markets through cases. It navigates across key theoretical elements including individual initiative-taking, agency, and opportunity contexts.

This book will be a useful reference to understanding the dynamics of new ventures in emerging markets and how they fuel social innovation and sustainable development.

Marcela Ramírez-Pasillas is Assistant Professor at the Centre for Family Entrepreneurship and Ownership (CeFEO), and the Media, Management and Transformation Center (MMTC), Jönköping International Business School, Jönköping University, Sweden.

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management, Sport and Tourism, La Trobe University, Australia.

Hans Lundberg is Senior Lecturer at the School of Business and Economics, Linnaeus University, Kalmar and Växjö, Sweden and Associate Professor/Scientific Leader of EDESI Business School, Universidad Iberoamericana, Mexico City, Mexico.