Social journalism is a media model consisting of a hybrid of professional journalism, contributor and reader content. It is similar to open publishing platforms, like Twitter and WordPress.com, except that some or most content is also created and/or screened by professional journalists. To fully understand the pressures on and performance of the press in any country, one has to consider the economic, political, and socio- cultural contexts of that press, along with the resulting professional orientation of the journalists. In their seminal volume on media systems, Siebert, Peterson, and Schramm developed their "four theories of the press" - authoritarian, libertarian, social responsibility, and communist by analyzing the political, economic, cultural, and philosophical orientations of different groups of countries. The Public relations industry has become significant and powerful, particularly in recent decades. This industry and its actors mainly work through the media to spread information, persuasion and opinions to the public on behalf of their clients. Publicity is the predominant goal. Networking, relation-building, news production and activities intended to be published in the media are thus part of the everyday work of PR agents such as information officers, PR consultants and spin doctors. The book explores the various facets of the media industry and is written in a very simple way keeping in view of the general readers.

About the Author

Carolin R.Richards brings extensive post-doctoral experience in media and communication studies. Richards' acclaimed research focuses on journalism's societal impact and new media's role in social change. This work contributes significantly to academic discourse.

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