Social Media, Ethics, and Management (Routledge Studies in Central and Eastern European Business and Economics)

Social Media, Ethics and Management examines the transformative impact of digital platforms on organizational management, communication, and ethics. It critically explores how social media and artificial intelligence are reshaping leadership models, stakeholder engagement, and decision-making processes. Combining theoretical insights with real-world case studies from international companies, the book offers practical strategies for navigating the complexities of digital transformation responsibly and effectively. This book equips readers with actionable tools to integrate ethical considerations into digital management, build organizational resilience, and leverage social media data for informed decision-making. It addresses challenges such as reputational risks, the volatility of digital trends, and fostering a culture of continuous learning. The inclusion of case studies provides grounded perspectives, illustrating how organizations adapt to the unpredictable digital landscape. Designed for researchers, advanced students, policymakers, and practitioners, this monograph is particularly relevant for those in fields such as strategic management, digital leadership, and business ethics. This book is an invaluable resource for understanding and mastering the challenges of digital transformation in today’s fast-paced environment.

Sandra Grabowska is a professor in the Department of Production Engineering at Silesian University of Technology, Poland.

Roksana Poloczek is an assistant professor in the Department of Production Engineering at the Silesian University of Technology, Poland.

Sebastian Saniuk is a professor in the Department of Economics and Management at the University of Zielona Góra, Poland.