Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing

"The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business.  It is more than a book, it is an action guide and marketing planning method.  Don't waste your time making mistakes.  Read this book first." - Bill Martin, Training Manager at Procter & Gamble and Author

The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success.

The social media field guide is your companion to social media success.  The field guide is comprised of two main components: The Map and The Compass.

The map is your social media plan, and the field guide includes a step-by-step process for creating a solid social media plan.  Don't struggle aimlessly through social media - use the proven planning method outlined in this book.

The compass represents the directions that your social media plan can take.  This section covers more social media tools than you knew existed - blogs, webinars, social news, Facebook, LinkedIn, mobile, discussion forums, review sites and many more.  The compass includes 8 directions for your social media plan:

1. Publishing
2. Sharing
3. Social Networks
4. Microblogs (Twitter)
5. Collaboration and Co-creation
6. Discussion and Review
7. Public Relations
8. Mobile

POSITIVE PRAISE
"The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media.  Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!"
- Mike Grehan
Author and Global VP Content, SES Conference and Expo/ClickZ/Search Engine Watch
"Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results.  This book is a must-have for business owners, marketers and ad agencies."
- Bob Gilbreath
Chief Marketing Strategist, Bridge Worldwide and Author of The Next Evolution of Marketing
"Krista Neher gets it - and always has!  She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing.  She also understands the interdependency - nay co-dependency - of paid, owned and earned media!  Read this book - yesterday!"
- Pete Blackshaw
Ad Age Columnist, author and EVP  Digital Strategic Services at Nielsen Online

ABOUT THE AUTHOR
Krista's mission is to help other business owners achieve success in their social media marketing efforts.  Krista arrived on the social media scene early and spent hours learning and experimenting with social media marketing strategies, tactics and tools.  After lots of mistakes (and some angry letters) she figured out the path to success.  She successfully used social media to acquire over 40,000 users for an internet start-up company only 4 months after they launched - with almost no budget!
Krista has a passion for helping other businesses owners and individuals find the same kind of success through social media.  She is the owner and CEO of Boot Camp Digital, a company that specializes in Social Media training and consulting solutions.  Through Boot Camp Digital Krista works with companies of all sizes on their social media efforts - she has been hired by companies like Procter & Gamble, Ad:tech and Euro RSCG and also works with countless small and medium businesses.  Krista uses her 10+ years of marketing experience to strategically build social media in to businesses.
In addition to this, Krista is currently the Managing Director of the Institute for Social Media at Cincinnati State, where she runs a social media marketing certification program.
Krista is originally from Toronto, but currently lives in Cincinnati Ohio.  She is an international speaker and educator on social media marketing.  She enjoys blogging, speaking at conferences, cycling, reading, the outdoors and has a passion for travel and adventure.