Social Media: Fundamentals, Models, and Ranking of User-Generated Content

Wyrwoll, Claudia (Author)

ISBN 10: 365806983X / ISBN 13: 9783658069834

Published by Springer Vieweg, 2014

About this Item

2014 edition. 186 pages. 8.00x5.75x0.50 inches. In Stock.

Seller Inventory # x-365806983X

Bibliographic Details

• Title: Social Media: Fundamentals, Models, and Ranking of User-Generated Content
• Publisher: Springer Vieweg
• Publication Date: 2014
• Language: English
• ISBN 10: 365806983X
• ISBN 13: 9783658069834
• Binding: Paperback
• Condition: Brand New
• Weight: 0.25 kilograms

About this title

Synopsis

The increasing amount of user-generated content available on social media platforms requires new methods to find, evaluate, and to compare. To this day, existing ranking approaches to user-generated content do not allow for evaluation across platforms by exploiting its metadata. User-generated content, such as blog postings, forum discussions, shared videos etc. does however contain information that can be used for its evaluation independent of specific search interests. Claudia Wyrwoll presents a query- and language-independent ranking approach that allows for global evaluation of user-generated content across different platforms. Building on an insightful introduction into social media fundamentals, she proposes new models describing phenomena associated with social media, laying the foundation for further research and development.

About the Author

Claudia Wyrwoll earned her doctorate degree at the faculty of Mathematics, Informatics und Natural Sciences, University of Hamburg, where she gave lectures and seminars on theories and models of social media. Before starting her research, she gathered professional experience working in the advertising industry. She works as consultant.