Social Media for Social Good : A How-To Guide for Nonprofits

Mansfield, Heather

ISBN 10: 007177081X / ISBN 13: 9780071770811

Published by McGraw Hill, 2011

About this Item

Seller Inventory # 12381882-n

Bibliographic Details

• Title: Social Media for Social Good : A How-To Guide for Nonprofits
• Publisher: McGraw Hill
• Publication Date: 2011
• Language: English
• ISBN 10: 007177081X
• ISBN 13: 9780071770811
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

About the Author

Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 (www.nonprofitorgsblog.org) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans, and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare, and has presented more than 500 social media webinars and training to nonprofits worldwide.