The Social Media Guide

Just about everyone, regardless of age or background, has made the migration to social media -- and your organization must meet them there. But what's the difference between simply existing on these social platforms and actually growing your online community?

It s a proven fact that utilizing social media in an effective manner can greatly affect the success of achieving your organization s goals, but with the reality that accessible resources for social marketing efforts can be very limited, it s important you make the most of it.

In this Social Media Guide, Dunham+Company s Chief Strategist of Social Media + Innovation, Nils Smith, outlines practical tips and tried-and-true strategies to optimize your social media presence, including:

- Top Social Media Mistakes
- Social Network Differentiation & Lingo
- The Future of Social Media
- ...and much more!

This easy-to-digest handbook includes real-life examples and stories of organizational impact through simple practices that you can do right away. The whole world is communicating instantly over screens, make sure your voice stands out.

Nils Smith is Chief Strategist, Social Media+Innovation at Dunham+Company.

Nils joined the Dunham+Company team in 2016. With his extensive background in social media, innovation, and communication, Nils helps our clients create more impact through the latest social media and online best practices.

Before coming to Dunham+Company, Nils worked as the Innovation Pastor at Community Bible Church in San Antonio, Texas, one of the largest and fastest growing churches in the country. While there, Nils led a talented team that grew their church s online engagement. He pioneered their use of mobile apps and TV apps, and built the online church platform that now reaches 12,000 people in 400 cities each week.

He is the author of The Social Media Guide for Ministry, and his work has been featured in a wide range of publications. Nils is regarded as a world-leading expert at the crossroads of social media and nonprofit strategy, and his expertise serves our clients every day.

Nils has a Business Management degree from Texas State University and holds a Masters in Ministry Leadership from Rockbridge Seminary. He is married and has two daughters.

Follow Nils on Twitter and Instagram @NilsSmith