Social Media Management : Technologies and Strategies for Creating Business Value
Language: English
Published by Springer International Publishing AG, 2015
Series: Book 43 of 190 - Springer Texts in Business and Economics
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 41.10
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Social Media Management : Technologies and Strategies for Creating Business Value
- Author
- Van Looy, Amy
- Publisher
- Springer International Publishing AG
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3319219898
- ISBN 13
- 9783319219899
- Item weight
- 11.74 pounds
- Dimensions
- N/A
- Series
- Book 43 of 190: Springer Texts in Business and Economics
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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