: Este libro de Thomas R. K�hler, publicado por IDG Business Media GmbH, ofrece una gu�a completa sobre el manejo de redes sociales en el �mbito empresarial. Incluye ejemplos pr�cticos y recomendaciones para desarrollar una estrategia de social media efectiva, minimizando riesgos para la reputaci�n de la empresa. El libro est� escrito en alem�n y cuenta con 256 p�ginas. EAN: 9783942922029 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Social Media Management Autor: Thomas R. K�hler Editorial: IDG Business Media GmbH Idioma: de P�ginas: 256 Formato: tapa dura.

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Bibliographic Details

Title: Social Media Management
Publisher: IDG Business Media GmbH
Publication Date: 2013
Language: German
ISBN 10: 3942922029
ISBN 13: 9783942922029
Binding: Soft cover
Condition: As New

About this title

Synopsis

Social-Media-Management enth�lt alles Wissenswerte f�r den richtigen Umgang mit Social Media im Unternehmen. Mit zahlreichen Praxisbeispielen, konkreten Tipps und Empfehlungen liefert dieses Buch das notwendige R�stzeug f�r die Entwicklung einer eigenen Social Media Guideline mit dem Ziel, die Potenziale des Web 2.0 f�r das Unternehmen besser nutzbar zu machen und dabei Risiken f�r die eigene Reputation zu vermeiden

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