Social Media Marketing (BBA Classic Renditions Marketing Series)(Chinese Edition)

2014-11-01 308 China Renmin University Press book marketing through a variety of complex phenomena to clarify the nature of social media marketing in order to build a theoretical system of Social Media Article Part I introduces the basic theory of social media marketing. including social media concepts. features. content of corporate social media strategy plan. characteristics of social behavior of consumers and digital communities. Part II will be divided into four areas of social media are analyzed. including the socialization of community. social publishing. social entertainment and social commerce. Part III describes the role and influence of social media. including how to use social media to understand and analyze the consumer and how to measure social media marketing results. The latest book by Rich case illustrat...