Social Media Marketing : A Strategic Approach

Barker, Melissa, Neher, Krista, Bormann, Nicholas, Barker, Donald I.

ISBN 10: 0538480874 / ISBN 13: 9780538480871

Published by Cengage South-Western, 2012

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15470777-6

Synopsis:

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

About the Authors: Melissa S. Barker is a digital marketing consultant, international keynote speaker, and founder of Strategy Now LLC. She has been helping businesses with social media strategy for over a decade. Melissa specializes in working with technology companies, notable clients include Palo Alto Networks, Mineral, StackPulse, Hubb, Act-On Software, Jive Software, Allstream, Instore, and Siber Systems. She has co-authored six leading-edge textbooks. She created the first accredited social media marketing certificate in Washington State. In addition, Melissa developed and teaches the Social Media Master Certification™ to help small business owners and the next generation of marketers.. She has been a speaker at ITEXPO, Digital Summit, Innotech Oregon, and interviewed on television and podcasts. Melissa holds an M.B.A. from the Atkinson Graduate School of Management and a B.A. in public relations from Gonzaga University. For more information about Melissa, visit: www.melissabarker.com.

Donald I. Barker has authored, coauthored, and contributed to 41 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. He holds an M.B.A. from Eastern Washington University, with an emphasis in marketing research. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received numerous Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote a popular column for the magazine. For more information about the author, visit: www.donbarker.com.

Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women’s/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann.

Krista E. Neher (B.B.A., Wilfrid Laurier University) is the CEO of Boot Camp Digital, author of the Social Media Field Guide, international speaker and managing director of the Institute for Social Media at Cincinnati State Technical and Community College. Krista is a social media marketing pioneer, having created one of the first corporate Twitter accounts in 2007 when she was VP marketing at an Internet start-up company. By leveraging social media, Krista built the company to 40,000 registered users in four months, beating out competitors who spent millions of dollars on marketing. Prior to this work, Krista spent over five years at Procter & Gamble in a career spanning marketing and finance in which she worked on the largest global businesses. As the founder of Boot Camp Digital, a company that specializes in social media marketing training and consulting, Krista has worked with countless small and medium businesses as well as market leaders including Procter & Gamble, GE, 5/3 Bank, and the United States Senate Office of Education and Training. Krista speaks regularly at industry-leading trade shows, conferences, and corporate engagements around the world. As the managing director of the Institute for Social Media at Cincinnati State Technical and Community College, she created and manages the accredited social media marketing certification program. Krista is passionate about social media and has been an avid blogger and social network user since 2007. For more information about Krista, visit: www.linkedin.com/in/kristaneher.

Bibliographic Details

Title: Social Media Marketing : A Strategic Approach
Publisher: Cengage South-Western
Publication Date: 2012
Binding: Soft cover
Condition: Very Good