Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement

Julie Atherton

7 ratings by Goodreads

Language: English

Published by Kogan Page Okt 2023, 2023

1398609994 / 9781398609990

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.…

Seller Inventory # 9781398609990

Title
Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Author
Julie Atherton
Publisher
Kogan Page Okt 2023
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1398609994
ISBN 13
9781398609990
Edition
2nd Edition
Item weight
462 grams
Dimensions
233x157x20 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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