Social Media for Student Affairs in #highereducation: Trends, Challenges, and Opportunities

Waite, Brandon C./ Wheeler, Darren A.

ISBN 10: 1475845758 / ISBN 13: 9781475845754

Published by Rowman & Littlefield Pub Inc, 2020

About this Item

132 pages. 9.00x6.00x0.50 inches. In Stock.

Seller Inventory # x-1475845758

Bibliographic Details

• Title: Social Media for Student Affairs in #highereducation: Trends, Challenges, and Opportunities
• Publisher: Rowman & Littlefield Pub Inc
• Publication Date: 2020
• Language: English
• ISBN 10: 1475845758
• ISBN 13: 9781475845754
• Binding: Paperback
• Condition: Brand New
• Weight: 0.24 kilograms

About this title

Synopsis

Given the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.

About the Author

Brandon C. Waite, an Associate Professor of Political Science at Ball State University, earned his Ph.D. in political science from the University of Tennessee in 2008. His research deals with the use of online technologies for campaigning and organizational communication.

Darren A. Wheeler, a Professor of Political Science at Ball State University, earned his Ph.D. in political science from Miami University in Oxford, Ohio in 2004. His teaching and research interests include judicial politics, the American presidency, terrorism and homeland security, and social media in administrative settings.