Title: Social Media, Technology, and New Generations : Digital Millennial Generation and Generation Z
Publisher: Lexington Books
Publication Date: 2024
Language: English
ISBN 10: 149855072X
ISBN 13: 9781498550727
Binding: Soft cover
Condition: As New

About this title

Synopsis

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

About the Author

Ahmet Atay is Professor of Global Media and Communication at the College of Wooster, USA. His research focuses on diasporic experiences and cultural identity formations; British and US soap operas, the usage of new media technologies in different settings; and the notion of home; representation of gender, sexuality, and ethnicity in media; queer and immigrant experiences in cyberspace, and critical communication pedagogies.

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