The Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

McDonald, Mark P., Bradley, Anthony J.

ISBN 10: 1422172368 / ISBN 13: 9781422172360

Published by Harvard Business Review Press, 2011

About this Item

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 4292204-6

Bibliographic Details

• Title: The Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
• Publisher: Harvard Business Review Press
• Publication Date: 2011
• Language: English
• ISBN 10: 1422172368
• ISBN 13: 9781422172360
• Binding: Hardcover
• Edition: 53487th.
• Condition: Good
• Weight: 1.065 pounds

About this title

Synopsis

Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.

About the Author

Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.