Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

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Bibliographic Details

Title: The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
Publisher: Harvard Business Review Press
Publication Date: 2011
Language: English
ISBN 10: 1422172368
ISBN 13: 9781422172360
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.

About the Author

Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.

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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.

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Open Books, Ltd.
651 W. Lake St., Chicago, IL, 60661, U.S.A.

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