The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

Bradley, Anthony J; McDonald, Mark P

ISBN 10: 1422172368 / ISBN 13: 9781422172360

Published by Harvard Business Review Press, 2011

About this Item

Used - Very Good.

Seller Inventory # 6-Y-5-0207

Bibliographic Details

• Title: The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
• Publisher: Harvard Business Review Press
• Publication Date: 2011
• Language: English
• ISBN 10: 1422172368
• ISBN 13: 9781422172360
• Binding: hardcover
• Edition: 53487th.
• Condition: Very Good

About this title

Synopsis

Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.

About the Author

Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.