Social Psychology of Dress

Social Psychology of Dress presents and explains the major theories and concepts that are important to understanding relationships between dress and human behavior. These concepts and theories are derived from such disciplines as sociology, psychology, anthropology, communication, and textiles and clothing. Information presented will provide summaries of empirical research, as well as examples from current events or popular culture. The book provides a broad-based and inclusive discussion of the social psychology of dress, including:

- The study of dress and how to do it
- Cultural topics such as cultural patterns including technology, cultural complexity, normative order, aesthetics, hygiene, ethnicity, ritual
- Societal topics such as family, economy-occupation, social organizations and sports, fraternal organizations
- Individual-focused theories on deviance, personality variables, self, values, body image and social cognition
- Coverage of key theories related to dress and identity provide a strong theoretical foundation for further research

Unique chapter features bring in industry application and current events. The end-of-chapter summaries, discussion questions and activities give students opportunities to study and research dress.

Teaching resources including an instructor's guide, test bank and PowerPoint presentations with full-color versions of images from the textbook.

Social Psychology of Dress STUDIO
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of essential vocabulary
- Download worksheets to complete chapter activities

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501330711.

Sharron J. Lennon is Professor and Director of Graduate Studies at Indiana University, USA.
Kim K. P. Johnson is Professor of Design and Retail Merchandising in the Department of Design, Housing, and Apparel at the University of Minnesota, USA.
Nancy Rudd is Faculty Emeritus in the Department of Human Sciences at Ohio State University, USA.