Social Research Methods: Qualitative and Quantitative Approaches

This comprehensive book offers readers balanced coverage of both the qualitative and quantitative approaches to social research.

The fourth edition of Social Research Methods renews its commitment to help readers learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show readers not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two.

Key Benefit: This comprehensive book offers a thorough discussion of qualitative and quantitative research methods. Key Topics: This book illustrates probability sampling, research techniques, methodology and measurement theory, while covering ethical and political issues.