Social Research Methods: Qualitative, Quantitative and Mixed Methods Approaches

Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. 

Whether you are just beginning your research journey or are a seasoned traveller, it helps you: 

• Decide what you want to achieve with your research
• Know what options you have to explore your goals
• Navigate the nuances of different research approaches
• Understand the decisions of other researchers
• Choose what path best suits your project. 

Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. 

This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. 

The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.

Sigmund Grønmo is Emeritus Professor of Sociology and former Rector (Vice-Chancellor) of the University of Bergen, Norway. He is affiliated with the Institute for Social Research, Oslo, Norway, and he is a Life Member of Clare Hall at the University of Cambridge, UK.

Previously, he was Professor at the Norwegian Business School, Adjunct Professor at the University of Oslo, and Sámi University of Applied Sciences, as well as Research Director and Executive Director at the Norwegian Fund for Market and Distribution Research.

He is an elected member of the Norwegian Academy of Science and Letters, and Academiae Europaea, as well as a Fellow of the World Academy of Art and Science.

He has been a Visiting Professor at Dalhousie University, Halifax, Canada; Illinois State University, USA; University of California, Berkeley, USA; University of Queensland, Brisbane, Australia; James Cook University, Cairns, Australia; and University of Cambridge, UK. He has also been an Honorary University Professorial Fellow at Charles Darwin University, Darwin, Australia.

He has published numerous books and a large number of journal articles, book chapters and papers, especially within economic sociology, the sociology of time, social network analysis, and social science methodology. He has extensive experience in teaching social research methods at universities and colleges in Norway and several other countries.