Socialnomics: How Social Media Transforms the Way We Live and Do Business

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

• Lists the top ten easy opportunities that companies and organization miss when it comes to social media
• Describes where social media should reside in an organization and the necessary building blocks for success
• Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
• Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
• Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Called a Digital Dale Carnegie, Erik Qualman's Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His latest book Digital Leader helped earned him the selection as the 2nd "Most Likeable Author in the World" behind Harry Potter author J.K. Rowling.

Qualman has recently advised/given international keynotes with the following: Coach, Sony PlayStation, IBM, Facebook, Starbucks, M&M/Mars, Cartier, Cartier, TEDx, Polo, UGG, Nokia, Google and more. Qualman gave the commencement address to the graduating class of McCombs Business School (University of Texas).

 
Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman produced "Social Media Revolution" the most viewed social media video series in the world. Fast Company Magazine listed him as a Top 100 Digital Influencer.
 
Qualman is a frequently requested International speaker from Brazil to Thailand and has been highlighted in numerous media outlets including: 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Alan Mulally, James Carville & Mary Matalin and many others.
 
Qualman is an MBA Professor at the Hult International Business School. He sits on the Boards of Manumatix, Bazaarvoice Inc,, and WannaBeeSocial. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. In 2011 Qualman was honored as the Michigan State Alum of the Year and in 2012 he was selected as one of the Top 50 Professors in the world. He is in the Guinness Book of World Records for longest continuous podcast. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and two daughters.