This book examines how companies manage complex software development with a range of strategic and organizational approaches, as well as technological approaches. The author begins by reviewing how products such as books, textiles, guns, paper, and automobiles evolved from a craft-like job-shop or batch production to large-scale design and production for mass markets. The author then classifies companies' strategic management of engineering and manufacturing into five basic types based on the level of customization and automation, ranging from job shops/craft environments to highly automated and highly flexible manufacturing systems (FMS). The author applies these same categorizations to engineering, proposing that there are also five analogous strategies for development organizations, and that companies can achieve significant standardization and rationalization of the development process even if they cannot or will not standardize their end products. The author then presents a survey comparing these strategies in US and Japanese companies, revealing that the Japanese producers appear to have set higher standards for process analysis and defect control, and general production management and productivity. The author concludes that this disciplined, centralized, factory-like approach to software development may lead to significant improvements in quality control, scheduling control, and nominal productivity.
Professors David B. Yoffie and Michael A. Cusumano are the authors of the bestselling Competing on Internet Time.
Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School and is the longest-serving member of the Intel board of directors. He is the author, coauthor, or editor of nine books and has written extensively for the New York Times, the Wall Street Journal, and the Harvard Business Review.
Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT School of Engineering. He is the author, coauthor, or editor of eleven books, including the classic bestseller Microsoft Secrets and Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World.