Software Profit Streams(TM): A Guide to Designing a Sustainably Profitable Business

Profit is your key to survival.

Without profit, you cannot maintain or grow your business.

Without profit, you cannot serve your customers or provide benefits to your employees.

Without profit, investors have no reason to invest.

Without profit, the goals of the business are unattainable.

In Software Profit Streams, serial entrepreneurs Jason Tanner and Luke Hohmann unveil the essential tools and processes for creating profitable software-enabled solutions that have longterm impact.

Learn how to apply the Profit Stream Canvas to systematically understand, design, and implement pricing and licensing choices that increase profit throughout the industry and solution lifecycle. Discover how to use systems thinking to harmonize your monetization choices and how to evolve your pricing along with your solution. Understand how to make licensing and compliance choices that promote longterm, beneficial relationships with customers, suppliers, and regulatory agencies.

Software Profit Streams features a beautiful, highly visual, four-color design that presents powerful tools and techniques in a practical, easy-to-understand manner, making them easy to implement in your organization. It is the essential tool for every company seeking greater agility.

When you are ready to evolve your value streams into a sustainable, profitable business, Software Profit Streams will show you how.

Jason Tanner is CEO of Applied Frameworks, establishing the company's strategy and leading its growth. A Scrum Alliance Certified Scrum Trainer, he has led Agile transformations at several Fortune 500 companies, including MassMutual, Capital One, and CoStar Group. An in-demand speaker, coach, and facilitator, his engagements focus on strategy, product, and portfolio management. Jason served nine years as an officer in the United States Marine Corps, commanding an infantry rifle company of over 100 Marines and directing operations for over 1,500 Marines. He studied engineering at Cornell University and earned his MBA from Duke University.

Serial entrepreneur Luke Hohmann is Chief Innovation Officer of Applied Frameworks. Luke also founded Conteneo, a collaboration software company acquired by Scaled Agile. Author of five books and a principal contributor to the SAFe(R) Framework, Luke is a popular keynote speaker and has engaged audiences around the world. He co-founded Every Voice Engaged Foundation, a 501(c)(3) nonprofit that collaboratively solves problems through civic engagement. Hohmann graduated with a BSE and an MSE from the University of Michigan.

Brand and product designer Federico González has more than fifteen years of experience in graphic and product design. He spent a decade as a creative lead at a software consulting firm working with top global brands and holds world-class expertise in branding, art direction, UX, UI, design systems, prototyping, illustration, and video.