Software as a Science

Every SaaS company on earth is careening towards its next revenue plateau. It's called a Growth Ceiling-a moment in time where growth stops, and you're losing just as many customers as you're bringing in. It's not an opinion-it's just how recurring revenue businesses work.

The good news? Growth Ceilings are preventable-as long as you know how to predict them and apply the right revenue growth strategies to keep them at arm's length before they cripple your company.

In Software As A Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they've installed in thousands of businesses inside of SaaS Academy-the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling-and this book will teach you exactly how to pull them, and in what order.

You'll learn:

Exactly how to calculate your next Growth Ceiling so you can predict revenue plateausThe right way to choose and scale marketing channels and use them to drive as much demand as possible through proven demand generation techniquesOur Rocket Demo Builder framework that's generated over $1B of software sales over the past decade, based on our winning software sales frameworksThe secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our customer activation secretsA set of effective pricing playbooks you can use to solve your pricing problems forever-without losing all of your customers

Software As A Science is the definitive guide to engineering growth in a recurring revenue business-in the simplest way possible.

Dan Martell is the bestselling author of "Buy Back Your Time", founder of SaaS Academy, and the #1 executive coach for software CEOs in the world. After building, scaling, and exiting three tech companies, he became an angel investor and trusted mentor for tech entrepreneurs globally. As a passionate advocate for entrepreneurial education, Dan's content, keynotes, and coaching programs have helped thousands of clients unlock growth in their businesses and lives.

Matt Verlaque is the COO of SaaS Academy, where he helps train and coach hundreds of B2B SaaS founders to build the company of their dreams. After over a decade of service in the fire department, he "accidentally" started his first SaaS company UpLaunch in 2016 and served as its CEO through a successful acquisition in 2020. Outside of his work, Matt's a devoted husband, a loving father of three sons, and spends his spare time weightlifting, running, and writing.

Johnny Page is an intrapreneur at heart. He spent 7 years climbing the ladder from sales rep to CEO at Silvertrac, taking the company through an exit to K1 Investments in 2019. In 2020, he joined Dan Martell as a coach at SaaS Academy. Today, Johnny is now a partner and the CEO of SaaS Academy, using his experience as both a client and coach to help founders scale to their Perfect Exit.