Sold!: Direct Marketing for the Real Estate Pro

Geller, Lois K.

ISBN 10: 1933102276 / ISBN 13: 9781933102276

Published by Capital Books, 2006

About this Item

Seller Inventory # 240713075

Bibliographic Details

• Title: Sold!: Direct Marketing for the Real Estate Pro
• Publisher: Capital Books
• Publication Date: 2006
• Language: English
• ISBN 10: 1933102276
• ISBN 13: 9781933102276
• Binding: paperback
• Condition: New
• Weight: 12 ounces

About this title

Synopsis

This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM ProgramŽ so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you’ll be planting more “sold” signs and growing your business in no time.

About the Author

Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency and has extensive executive experience at other agencies as well. Lois is the author of Response! The Complete Guide to Profitable Direct Marketing, Direct Marketing Techniques, and Customers For Keeps. She is a frequent radio and television panelist. Her "Direct Marketing Diva" column is featured in Fortune On-Line. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada. Lois Geller lives in Hollywood, Florida.