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Bibliographic Details

Title: Solomon: Consumer Behaviour Enhanced Media Edition: A European Perspective
Publisher: Financial Times/ Prentice Hall
Publication Date: 2006
Language: English
ISBN 10: 0273714724
ISBN 13: 9780273714729
Binding: Softcover
Edition: 3rd Edition
Condition: Bon

About this title

Synopsis

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.

This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

About the Author

Michael Solomonis Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.

Gary Bamossyis Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA.

Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.

Margaret K. Hoggis Professor of Consumer

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English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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