Solving Problems with Design Thinking

Jeanne Liedtka; Andrew King; Kevin Bennett

ISBN 10: 0231163568 / ISBN 13: 9780231163569

Published by Columbia Business School Publishing, 2013

About this Item

: Este libro explora cómo el 'design thinking' puede aplicarse para resolver problemas más allá del desarrollo de productos. A través de diez historias reales de empresas como 3M, Toyota e IBM, se muestra cómo los directivos han utilizado habilidades de diseño para innovar en áreas como la implementación de estrategias y la mejora de procesos internos. El libro ofrece una guía clara para implementar estos métodos, basada en los principios y prácticas de Jeanne Liedtka y Tim Ogilvie. EAN: 9780231163569 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Solving Problems with Design Thinking Autor: Jeanne Liedtka| Andrew King| Kevin Bennett Editorial: Columbia Business School Publishing Idioma: en Páginas: 232 Formato: tapa dura.

Seller Inventory # Happ-2026-06-04-b75b4ff5

Bibliographic Details

• Title: Solving Problems with Design Thinking
• Publisher: Columbia Business School Publishing
• Publication Date: 2013
• Language: English
• ISBN 10: 0231163568
• ISBN 13: 9780231163569
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

About the Author

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.

Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.

Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.