Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research (Lean B2B)

Your product isn't growing the way it should.

Solving Product will show you why and what to do about it.

Solving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results at every stage of the product growth cycle.

No matter where you are, at the idea stage, at maturity, or somewhere in between, the book will help you find new growth.

Diagnose the problem. Build a plan. Get growing again.

Solving Product will show you how to:

• Identify exactly what's holding your product back
• Choose the right customer research techniques for your specific situation
• Weigh your options and commit to the highest-leverage fix
• Build a clear action plan and get your business moving forward, fast
• Create ongoing growth by making customer insight a repeatable practice

Actionable advice from hundreds of product leaders and customer research experts, featuring over 25 case studies.

Used by thousands of organizations around the world

Solving Product is actively in use by startups finding product/market fit, scaleups expanding into new markets, and mature product organizations training their teams and eliminating bottlenecks.

Put it on your desk. Come back to it every time you hit a wall.

Étienne Garbugli works at the intersection of Tech, Product Design and Marketing.
 
He's a three-time startup founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a UX research expert.
 
In 2014, he published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.