Solving For Why

How a Common WHY Provides Meaning at Work and Transforms Performance

Peter Drucker, the father of modern management theory, famously stated that “Culture eats strategy for breakfast.”

If true, why do organizations have strategic planning retreats and write strategic plans but fail to hold culture retreats and create culture plans? Isn’t culture at least as or more important than strategy? The question is so obvious it’s curious that it has not gained more attention. Culture is often seen as too complex, even mercurial, and defies being simple enough to prescriptively work on in the way one works on strategy.

This is where Solving for Why fills an important void. Mitch Wasden, Ed.D and Chris Wasden Ed.D offer an original and scientific look at how culture and identity drive meaning at work and superior organizational performance. Based on over a decade of research and application, the authors explain how using the principles of neuroscience and complexity theory, organizations can reliably and predictably create a culture that infuses the workplace with meaning and purpose that allows employees to do their best work every day.

If your organization can sponsor only one improvement initiative this year, it should, without a doubt, be a relentless focus on creating a strong cultural identity like those described in Solving for Why.