Sorry, I Have to Take This : Breaking Free from Digital Distractions

With insistent cell-phone calls, incessant e-mails, and the constant temptation to surf the web or troll social media sites, digital distraction is one of the most challenging problems business professionals face in the “Too Much Information Age.” It steals their time, wastes their money, and generally decreases their ability to react creatively and coherently to today’s ever-changing business environment.
Sorry, I Have to Take This tackles digital distraction head on. Drawing upon a decade of practical experience helping business professionals overcome this problem, Rust and Kramer teach professionals how to utilize three seemingly simple principles—Focus, Concentration, and Authenticity.
In this book, the authors first explore these principles through the story of a sales vice president who struggles with information overload. They then follow this story with a summary of their most important points coupled with practical tips on how to implement them and assessments to help readers measure their progress.
“This is a wonderful book ... anyone who reads Sorry, I Have to Take This will find themselves stopping and rethinking their use of digital technology in all aspects of their lives. David Rust and Bradley Kramer’s principles of ‘Actual reality is better than virtual reality’ and ‘Quality of the day’ would make anyone rethink their use of cell phones and iPads. If you are looking to improve your quality of life, this is a must-read book.”
–Nolan D. Archibald, Chairman and CEO, Black & Decker Corporation for 24 years
“A critical resource for businesspeople across the globe, Sorry, I Have to Take This is the ideal blueprint for maintaining focus and achieving maximum effectiveness in today’s fast paced, digitally-saturated business world. Between texts, tweets, e-mails, instant messages, mobile phone calls, and a slew of other sudden distractions, it can be very challenging for professionals to manage this technology effectively and we often waste huge amounts of time, energy, and resources bouncing from one item to another while leaving important tasks undone or poorly done. Digital distraction is today’s leading time-management problem and, within these pages, David Rust and Brad Kramer have outlined, step-by-step, how to address this challenge with practical solutions to maintain focus and stay on track for success in business and life.”
–Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI® (with over 150,000 members)
Sorry, I Have to Take This resonates with issues many working people struggle with—balance in their lives, job pressures, the digital harness they wear. This book has the potential to become the 21st Century Who Ate My Cheese”
–Paul R. Edwards, award-winning author of 17 books that have sold over 2 million copies
“The ability to focus, concentrate, and be authentic is absolutely vital not just for elite athletes but for anyone who wants to succeed at anything. Sorry, I Have To Take This correctly emphasizes the importance of these qualities as well as identifies practical ways to implement them despite the challenges of today’s digital technology. I whole-heartily recommend it.”
–Anson Dorrance, Women’s Soccer Head Coach at the University of North Carolina, winner of 21 NCAA Women’s Soccer Championships

David B. Rust is a business coach and owner of Coaching Solutions, LLC. With over twenty years of diverse corporate and entrepreneurial experience in the private and public sector plus an MBA from the University of North Carolina at Chapel Hill, David applies practical experience to help his clients achieve more from life and business. While working with business leaders over the last eleven years, he noticed that many had a growing problem with digital distraction. Because of this common issue, David decided to write a book that shares some of the counsel he has given to and learned from his clients. Bradley J. Kramer is an accomplished writer with extensive experience in business, technical, scholarly, and creative writing. Brad oscillates between three geographical areas that form the "Bermuda Triangle" of his life: Cincinnati, where he grew up and worked for a number of years; Provo, Utah, where he attended college and wrote for a small computer company; and Chapel Hill, North Carolina, where, he did graduate work in English, was employed by a large computer company, and now plays tennis almost daily between stints of writing.