Sorting Out the Chaos for Public Relations Leaders (Paperback)

Paperback. Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication. Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…