Title: The Soul of Anime: Collaborative Creativity and Japan's Media Success Story (Experimental Futures)
Publisher: Duke University Press
Publication Date: 2013
Language: English
ISBN 10: 0822353946
ISBN 13: 9780822353942
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios—such as Madhouse, Gonzo, Aniplex, and Studio Ghibli—Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries—including those that produce film, television, manga (comic books), and toys and other licensed merchandise—and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.

About the Author

Ian Condry is Associate Professor of Comparative Media Studies at the Massachusetts Institute of Technology. He is the author of Hip-Hop Japan: Rap and the Paths of Cultural Globalization, also published by Duke University Press.

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