The Source of Success: Five Enduring Principles at the Heart of Real Leadership (J-B US non-Franchise Leadership)

Georgescu, Peter

ISBN 10: 0787980374 / ISBN 13: 9780787980375

Published by Jossey-Bass, 2005

About this Item

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00083193806

Bibliographic Details

• Title: The Source of Success: Five Enduring Principles at the Heart of Real Leadership (J-B US non-Franchise Leadership)
• Publisher: Jossey-Bass
• Publication Date: 2005
• Language: English
• ISBN 10: 0787980374
• ISBN 13: 9780787980375
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

In The Source of Success, Peter Georgescu, former CEO of  the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s corporation: the relationship between the informed customer and the creative employee―a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:

• Creative capacity and the brand integrity that grows from it are an   organization’s most important assets.
• Enlightened leaders inspire creativity through understanding, cooperation, and respect.
• Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
• Alignment is the critical concept for the twenty-first-century organization.
• Great companies don’t happen without leaders who have transformed themselves.

About the Author

Peter Georgescu is chairman emeritus of EYoung & Rubicam Inc. Under his leadership, EYoung & Rubicam transformed from a private to a publicly held company. The company built the most extensive database on global branding and from its findings developed a proprietary model for diagnosing and managing brands. Georgescu was elected to the Advertising Hall of Fame in 2001.

David Dorsey is the author of The Force, which was selected as one of the ten best business books of the year by BusinessWeek. He is a freelance writer who has contributed to magazines such as Fast Company, Esquire, and Inc., among others.