The Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques

The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.

With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.

Erik P. Bucy (PhD, University of Maryland–College Park, 1998) is an Associate Professor of Telecommunications and Adjunct Associate Professor in the Department of Political Science and School of Informatics at Indiana University, Bloomington. Bucy is the editor of Politics and the Life Sciences, and author, with Maria Grabe, of Image Bite Politics: News and the Visual Framing of Elections. Bucy serves on the editorial boards of Human Communication Research, The Information Society, and Mass Communication and Society. He has held visiting and research appointments at the University of Michigan and Dartmouth College.

R. Lance Holbert (PhD, University of Wisconsin–Madison, 2000) is an Associate Professor and Director of Graduate Studies in the School of Communication at The Ohio State University. He is the author of several articles on the use of structural equation modeling in the communication sciences. His most recent research has appeared in the Journal of Communication, Communication Research, Communication Monographs, and Media Psychology. He serves on the editorial boards of many journals, including the Journal of Communication, Communication Monographs, and the Journal of Broadcasting & Electronic Media.