Synopsis
An updated curated topic-specific book to help identify potential sources of freely available healthcare data for content media, white papers, blogs, brand or content marketing, funding proposals, or be-spoke content creation. I observed my bookshelf and although I have quite a few books about healthcare data I rely on, only a chapter here and there from each book. That is where the idea for short chapter books specific to a business need was generated. I curated the most frequent questions from my blog at www.dataanddonuts.org and created a publication strategy for short topics as an introduction and a quick how-to resource. This format is also easily updated and can be integrated into a curated series based on your own level and interests. Let’s see where we can find some useful data for our proposals, websites, corporate blogs, brand content, and digital communication strategies.
About the Author
Bonny is a writing specialist creating multimedia content answering the "so what" of data dumping. Digital communication requires a strong narrative "missing" in scientific or medical content downloads. US healthcare model transformation is complicated in a decentralized evolving framework of limited resources with fluctuating cost and outcomes. Are you developing medical content informed by expenditures and costs, market access barriers, consolidation of payers, integration of evidence-based medicine and health economics? She is the author of "Improving Numeracy in Medicine", "Medical Writing for Smart People: Because Dummies Shouldn't Write About Medicine", 5 Sources for the Right Healthcare Data: Bigger isn't Always Better, and a collaborative writer on publications in medicine, health policy, and health economics. Because of the popularity of her latest blog, Alzheimer's Disease: The Brand, she is a sought after speaker on Healthy Brain Aging, the economics of Alzheimer's Disease, how to determine value in medical outcomes, and the role of storytelling in medicine.
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