Spark : The Insight to Growing Brands

Paddy Rangappa

14 ratings by Goodreads

Language: English

Published by S&S India Jan 2018, 2018

8193355229 / 9788193355220

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including: — How to cultivate insight to address a specific business challenge — How to construct a full business plan around that challenge — How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.…

Seller Inventory # 9788193355220

Title
Spark : The Insight to Growing Brands
Author
Paddy Rangappa
Publisher
S&S India Jan 2018
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
8193355229
ISBN 13
9788193355220
Item weight
408 grams
Dimensions
236x155x25 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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