The Sparkling Story of Coca-Cola An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls

Michael Karl; Young-Witzel Witzel

ISBN 10: 0896580385 / ISBN 13: 9780896580381

Published by Easton, 2002

About this Item

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Bibliographic Details

• Title: The Sparkling Story of Coca-Cola An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls
• Publisher: Easton
• Publication Date: 2002
• Language: English
• ISBN 10: 0896580385
• ISBN 13: 9780896580381
• Binding: hardcover
• Condition: Very Good

About this title

Synopsis

Coca-Cola is perhaps the most recognizable product in the world. "The Sparkling Story of Coca-Cola," a compendium of America's favorite soft drink, is an entertaining account of the product that helped define the term "pop culture."

A well-known Americana/nostalgia author team covers the history of Coke's distinctive flavor, the fight for control of the formula, the early days of advertising, legal battles, the introduction of vending machines, and the huge demand spurred by baby boomers.

Truly unique in its approach, "The Sparkling Story of Coca-Cola" presents the whole story of the product and company in a way that other books in the market don't. With its appealing combination of entertaining text and a collection of fabulous artwork-including vintage photos, calendars, and collectibles-it's sure to appeal to Coke aficionados everywhere.

Author Biography: Gyvel Young-Witzel and Michael Karl Witzel are the authors of numerous books on American pop culture, including "Gas Stations Across America," "The American Motel," "The American Diner," "Cruisin': Car Culture in America," "The American Drive-In," "The American Gas Station," and "Soda Pop!: From Miracle Medicine to Pop Culture."