Sparks of Genius: The 13 Thinking Tools of the World's Most Creative People

Root-Bernstein, Robert and Michelle

ISBN 10: 0618127453 / ISBN 13: 9780618127450

Published by January 2014, 2014

About this Item

Seller Inventory # 1177917

Bibliographic Details

• Title: Sparks of Genius: The 13 Thinking Tools of the World's Most Creative People
• Publisher: January 2014
• Publication Date: 2014
• Language: English
• ISBN 10: 0618127453
• ISBN 13: 9780618127450
• Binding: Trade Paperback
• Condition: Used
• Seller catalogs:
  • Business

About this title

Synopsis

Sparks of Genius is "a fascinating study of creativie thinking—mankind's greatest attribute" (Desmond Morris, author of The Naked Ape).

Creativity isn't born, it's cultivated—and this innovative guide distills the work of extraordinary artists and thinkers to show you how. All the imagination needs to be fruitful is exercise. Robert and Michèle Root-Bernstein identify the thinking tools employed by history's greatest creative minds—from Albert Einstein and Jane Goodall to Amadeus Mozart and Virginia Woolf—so that anyone with the right mix of inspiration and drive can set their own genius in motion.

With engaging narratives and ample illustrations, Robert and Michèle investigate cognitive tools as diverse as observing, imaging, recognizing patterns, modeling, playing, and more to provide "a clever, detailed and demanding fitness program for the creative mind" (Kirkus Reviews).

About the Author

ROBERT and MICHÈLE ROOT-BERNSTEIN have been studying and consulting on creativity for more than a decade. Robert, a professor of physiology at Michigan State University and the winner of a MacArthur Fellowship, has also written Discovering: Inventing and Solving Problems at the Frontiers of Scientific Knowledge. Michèle, an award-winning historian, has written about and taught history and creative writing. Together the Root-Bernsteins are the authors of Honey, Mud, Maggots, and Other Medical Marvels.