Spatial Analysis of SIDWAYA Product Distribution Strategies
Language: English
Published by Our Knowledge Publishing, 2026
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Spatial Analysis of SIDWAYA Product Distribution Strategies
- Author
- Bougma, Etienne
- Publisher
- Our Knowledge Publishing
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 6630075013
- ISBN 13
- 9786630075014
When geomatics is used to determine a catchment area, we are in the field of geomarketing. It is a technological and scientific method designed to boost sales and guide decisions regarding the location of retail outlets. SIDWAYA Publishing, a state-owned publishing house, was the subject of this study as it seeks to expand its network of retail outlets. The first part of the study presented the geomatics methodology that guided the research. In the second part, the research results were presented along with a distribution model derived from the geomarketing approach.
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California Books
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