Learn to use PowerPoint to influence and persuade in the boardroom. Based on 40 years research in cognitive science, instructional design and persuasion, this book will teach you how to 1. Enhance your credibility with slides that look more professional 2. Sell ideas, using the principles of master persuaders 3. Be clearer, using the brain science of data visualization 4. Complete PowerPoint decks 2-3 times faster

From the Back Cover

Learn the new language of business in the boardroom.
The rulebook that should come with every copy of PowerPoint.

In the first book of its kind, author Bruce Gabrielle reviews 40 years of research from fields as diverse as information design, neuroscience, cognitive science, education, advertising, graphic design and the legal profession to learn the secrets of using visual communication to powerfully influence in the boardroom. Based on how the mind works, the Mindworks Presentation Method shows you how to create business slides that are clear, professional-looking and convincing, and can be your secret weapon for selling ideas like never before and winning in the idea marketplace.

"Finally, we can graduate from ad-hoc and rule-of-thumb advice to a scientifically proven method for really winning in the idea marketplace."
- Zubair Murtaza, Sr. Director, Microsoft Corp.

"An outstanding resource for executives. This book presents fundamental principles for creating visuals that communicate and sell ideas in the boardroom and beyond."
- Tonya Fuhs Wallace, Director, Leadership Development at Chicago Booth

"Practical advice to enhance your ability to persuade, influence and inform in today's business world where PowerPoint is an essential business and communications tool."
- Gerardo A. Dada, Sr. Director, Baraarvoice

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