Specific Approaches to Measuring the Quality of Tourism Services : An Empirical Investigation on the Example of the Visual Expression of Staff

Language: English

Published by LAP LAMBERT Academic Publishing, 2015

3659687545 / 9783659687549

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The modern global market in which tourist entities are compete for their share in the market is characterized by the need of reviewing the all technical and functional quality aspects; including the significance and partial contribution of individual elements to shaping the total perceived value. One of the most important determinants when considering the functional aspect of quality is its aesthetic dimension, created among other through the 'image' of service staff. In the book are specifically analyzed the determinants: appearance, charm, tidiness, business clothing and team affiliation. The research problem was to determine the fact is it possible to consider the quality of tourist services on the lower structural levels of observation; and whether the measurement model of perceived values - SERVQUAL represents an efficient tool of assessment the aesthetic component associated with staff's impression This book is intended for students, researchers, employers, employees and to all those who are directly or indirectly involved in the processes of creation and management of the tourist service quality.

Seller Inventory # 9783659687549

Title
Specific Approaches to Measuring the Quality of Tourism Services : An Empirical Investigation on the Example of the Visual Expression of Staff
Author
Vukan Vujovic
Publisher
LAP LAMBERT Academic Publishing
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659687545
ISBN 13
9783659687549
Item weight
381 grams
Dimensions
220x150x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.38US$ 35.38
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