A Spectacular Catastrophe: and other things I recommend (How to Be Ferociously Happy)

When Dushka Zapata comes across any perspective in life that she finds useful or that contributes to her suffering less, she writes about it. This book is a collection of those lessons she hopes prove useful to others. This book is not intended to be read cover to cover but rather in snippets of time across the day.

After working for more than 20 years in the communications industry, Dushka noticed a theme.

People find it very difficult to articulate who they are and what they do.

This holds true for both companies and for individuals.

For companies, this is an impediment to the development of an identity, a reputation, a brand.

It makes it hard for customers to see how companies are different than their competitors.

For individuals, in a new world order of personal brands, it makes it hard to develop one that feels real.

This is the focus of Dushka's work: she helps companies and people put intosimple terms who they are, what they do, and where to go next.

Her work comes to life through message development, presentation training, media training and personal brand development.

It comes to life through executive coaching, workshops and public speaking.

It comes to life through what she writes. 

Her first book is "How to be Ferociously Happy" and her second is titled "Amateur". 


Her third and newest book is "A Spectacular Catastrophe and other things I recommend".

Dushka lives in San Francisco with Boyfriend, who after five years still makes her coffee every morning.