Spectacular and Utterly True History of Tui (Hardcover)

Breweries Db

ISBN 10: 1927262151 / ISBN 13: 9781927262153

Published by Upstart Press Ltd, Auckland, 2015

About this Item

Hardcover. Tui, the little beer that did. This is the story of 125 years of brewing, ever since a guy by the name of Henry Wagstaff made the mental leap between having the best cup of tea he'd ever tasted, made with water from the Mangatainoka River, to thinking he should start a brewery there, deep in the middle of nowhere. From Henry's rowdy early days to today, with the iconic Yeah, Right billboards, the Tui girls, and people in orange shirts smashing into each other trying to catch a cricket ball, this is the story of a company and a brew not scared to follow its own path. Tui is the beer with a philosophy of not taking anything, especially authority, too seriously. This is also the story of a small brand that, thanks to this philosophy, outgrew its regional roots to become a national player in a market that does love a beer or two. Tui is, in this sense, a classic Kiwi success story. This is the story of 125 years of Tui brewing, ever since Henry Wagstaff started a brewery at Mangatainoka, deep in the middle of nowhere. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781927262153

Bibliographic Details

• Title: Spectacular and Utterly True History of Tui (Hardcover)
• Publisher: Upstart Press Ltd, Auckland
• Publication Date: 2015
• Language: English
• ISBN 10: 1927262151
• ISBN 13: 9781927262153
• Binding: Hardcover
• Condition: new

About this title

Synopsis

Tui, the little beer that did. This is the story of 125 years of brewing, ever since a guy by the name of Henry Wagstaff made the mental leap between having the best cup of tea he’d ever tasted, made with water from the Mangatainoka River, to thinking he should start a brewery there, deep in the middle of nowhere. From Henry’s rowdy early days to today, with the iconic "Yeah, Right" billboards, the Tui girls, and people in orange shirts smashing into each other trying to catch a cricket ball, this is the story of a company and a brew not scared to follow its own path. Tui is the beer with a philosophy of not taking anything, especially authority, too seriously. This is also the story of a small brand that, thanks to this philosophy, outgrew its regional roots to become a national player in a market that does love a beer or two. Tui is, in this sense, a classic Kiwi success story.

About the Author

James Griffin was one half of the creative pair behind Outrageous Fortune, which won him the Air New Zealand Screen Award for Best Script Drama/Comedy in 2007 and the award for Best Script at the 2007 Qantas Television Awards. James also co-wrote the 2006 blockbuster hit Sione’s Wedding with Oscar Kightley. He is currently Head Writer at South Pacific Pictures, and writes a weekly column for Canvas magazine.