This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

About the Author

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia.

Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Schwabe Books, Inc. DBA Books From California
51 W. Easy St., Simi Valley, CA, 93065, U.S.A.

Sale & Shipping Terms

Terms of Sale

Refunds Offered Within 10 days of order.

Greg Schwabe
Books From California
51 W. Easy St
Simi Valley, CA. 93065

Fax # 805-582-9513
For questions, please email at
abesales@booksfromca.com

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 4.99	US$ 6.95

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.