Sport Broadcasting for Managers

ISBN 10: 0367690187 / ISBN 13: 9780367690182

Published by Routledge, 2022

About this Item

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Bibliographic Details

• Title: Sport Broadcasting for Managers
• Publisher: Routledge
• Publication Date: 2022
• Language: English
• ISBN 10: 0367690187
• ISBN 13: 9780367690182
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.

Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

About the Author

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia.

Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.