Sports Crisis Communications
Rocco, Jim; Weidlich, Thom
Sold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since April 7, 2005
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: Over 20 available
Add to basketSold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since April 7, 2005
Condition: New
Quantity: Over 20 available
Add to basketNew Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller Inventory # L0-9798987356944
No stodgy treatise, Sports Crisis Communications: Cases and Controversy is an anthology and analysis of sports crises involving professional and collegiate athletes, teams, leagues, and brands.
Case studies ripped from the headlines include Tom Brady's "deflategate" crisis, other NFL crises like the Washington Commanders discrimination and name change issues, the U.S. women's soccer team pay equity litigation, NCAA investigations, name, image, and likeness crises, and many more.
Sports Crisis Communications: Cases and Controversy also features an overview of crisis communications for sports brands, teams, and athletes, as well as interviews from leading voices such as Bob Costas, Mary Carillo, Michele Tafoya, and more top sports opinion leaders and communicators drawn from PRCG's Crisis Communications in Sports podcast.
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