Sports Marketing

Understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.

Michael Fetchko is co-director of The Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.

Donald P. Roy is professor of marketing at Middle Tennessee State University, USA.

Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana Monroe, USA.