Sports Marketing: Fundamentals - Strategies - Instruments
Language: English
Published by Springer 2022-09-25, 2022
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 55.88
Quantity: 1 available
Add to basketSeller Inventory # 6666-GRD-9783658391218
- Title
- Sports Marketing: Fundamentals - Strategies - Instruments
- Author
- Manfred Bruhn, Peter Rohlmann
- Publisher
- Springer 2022-09-25
- Publication year
- 2022
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3658391219
- ISBN 13
- 9783658391218
- Sports marketing at the centre of different markets
- Basics of sports marketing
- Performance aspects in sports marketing
- Prices and contracts in sports marketing
- Communication issues in sports marketing
- Distribution channels in sports marketing
- Perspectives of sport - opportunities and risks in sports marketing
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Economics of the University of Basel and Honorary Professor at the Technical University of Munich. He is also the founder & Chairman of the Board of Directors of Prof. Bruhn & Partner AG (Basel).
Dr Peter Rohlmann is the owner of PR MARKETING, a consulting agency in strategic policy issues, especially sports business, in Rheine/Münsterland.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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Reading, United Kingdom RG30 1DZ
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