Sports Media : Transformation, Integration, Consumption

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.

Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Andrew C. Billings arrived at the University of Alabama in 2011, where he assumed the role of the Ronald Reagan Chair of Broadcasting. He is the author of six books, including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008). Additionally, he is also the author of over 50 refereed journal articles and book chapters and his work has won numerous awards from organizations such as the National Communication Association and the Broadcast Education Association. His work in the classroom at Clemson University also earned him many teaching awards. He has consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.