Sports Media Transformation, Integration, Consumption
Language: English
Published by Routledge, 2013
- Softcover
- New
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- Title
- Sports Media Transformation, Integration, Consumption
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415703328
- ISBN 13
- 9780415703321
- Series
- Book 2 of 16: Electronic Media Research Series
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.
Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
"Synopsis" may belong to another edition of this title.
About the Author
Andrew C. Billings holds the Ronald Reagan Chair of Broadcasting in the College of Communication at the University of Alabama. He studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport.
"About the title" may belong to another edition of this title.
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